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Associate professor  

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B2C模式下的消费者道德决策:自我监控的调节效应, 技术经济, 2015, 34(1): 117-124

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Pre One:消费者基本社会需要的冲突与权衡, 营销科学学报, 2007, 3(2): 43-55

Next One:基于认知负荷角度的消费者网购决策的实证研究, 统计与决策, 2016, (14): 59-62