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代祺

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Associate professor  

Paper Publications

Dai Qi, Cao Zhongpeng, Li Jin. Chinese consumer ethical beliefs: a scalce development and comparison, International Conference on Management and Service Sicence, 2011,9.

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Pre One: 吴剑琳,代祺.产品涉入度、消费者从众与品牌承诺:品牌敏感的中介效应,管理评论,2011,23(9).

Next One: 代祺,梁樑,曹忠鹏,古继宝. 涉入度对双面信息广告说服效果的调节机理研究,预测,2010,29(5):16-23.