Associate professor
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Pre One: 曹忠鹏，代祺.公益事件营销中企业—消费者契合度和宣传侧重点影响效果研究,南开管理评论，2012,6:62-71.
Next One: Wu Jianlin, Dai Qi. The impact of product-harm crisis on purchase intention: moderating effects of consumer echnocentrism, The 3rd International Conference on E-Business and E-Government, 2012,5.
