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代祺

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Associate professor  

Paper Publications

代祺,张中奎. 基于认知负荷角度的消费者网购决策的实证研究. 统计与决策,2016,14:59-62.

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Pre One:Replacement between conformity and counter-conformity in consumption decisions, Psychological Reports, 2013, 112(1): 125-150

Next One: 代祺,孙婧. 美丽重逢——经典品牌百雀羚的复兴之道. 2016,中国管理案例共享中心案例库.