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Associate professor  

Paper Publications

公益事件营销中企业—消费者契合度和宣传侧重点影响效果研究, 南开管理评论, 2012, 15(6): 62-71

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Pre One:SSTs情境下顾客技术准备的结果模型, 管理评论, 2011, 11: 49-58

Next One:参照群体压力下的不从众与反从众消费行为的实证研究, 消费经济, 2007, 23(6): 82-87

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