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Associate professor  

Paper Publications

顾客继续使用自助服务技术影响因素研究, 南开管理评论, 2010, 13(3): 90-100

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Pre One:情境视角下从众与反从众消费行为研究, 管理科学, 2007, 20(4): 38-47

Next One:产品涉入度、消费者从众与品牌承诺：品牌敏感的中介作用-以轿车消费市场为例, 管理评论, 2011, 23(9): 68-75

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