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Wang, R., Gou, Q., Choi, T. M.*, & Liang, L. (2018). Advertising strategies for mobile platforms with "Apps". IEEE Transactions on Systems, Man, and Cybernetics: Systems, 48(5): 767-778.
Release time:2021-08-12
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- Pre One:Gou, Q., Zhang, J., Zhang, J., & Liang, L. (2017). Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology and Decision Making, 16(04), 981-1004.
- Next One: Ji, Y., Wang, R.*, & Gou, Q. (2019) Monetization on mobile platforms: Balancing in-App advertising and user base growth, Production and Operations Management, 28(9): 2202-2220.