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Zhang, J., Gou, Q., Li, S. X., & Huang, Z. (2017). Cooperative advertising with accrual rate in a dynamic supply chain. Dynamic Games and Applications, 7(1), 112-130
Release time:2021-08-12
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- Pre One:Lu, L., Gou, Q., Tang, W., & Zhang, J*. (2016). Joint pricing and advertising strategy with reference price effect. International Journal of Production Research, 54(17), 5250-5270.
- Next One:Gou, Q., Zhang, J., Zhang, J., & Liang, L. (2017). Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology and Decision Making, 16(04), 981-1004.