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Wang, M., Gou, Q., Wu, C., & Liang, L. (2013). An aggregate advertising response model based on consumer population dynamics. International Journal of Applied Management Science, 5(1), 22-38.
Release time:2021-08-12
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- Pre One:He, Y., Gou, Q., Wu, C., & Yue, X. (2013). Cooperative Advertising in a Supply Chain with Horizontal Competition. Mathematical Problems in Engineering, 2013(2013), 1-16.
- Next One:Gou, Q. , Zhang, J.*, Liang, L., Huang, Z., & Ashley, A. (2014). Horizontal cooperative programmes and cooperative advertising. International Journal of Production Research, 52(3), 691-712.