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Zhang, J., Gou, Q.*, Liang, L., & Huang, Z. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega: the International Journal of Management Science, 41(2), 345-353.
Release time:2021-08-12
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- Pre One: Zhang, Y., He, Y., Yue, J., & Gou, Q. * (2019) Pricing decisions for a supply chain with refurbished products, International Journal of Production Research, 57(9): 2867–2900.
- Next One:Zhang, J., Gou, Q., Liang, L., & He, X*. (2013). Ingredient branding strategies in an assembly supply chain: models and analysis. International Journal of Production Research, 51(23-24), 6923-6949.