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苟清龙 ( 教授 )
的个人主页 http://faculty.ustc.edu.cn/gouqinglong/zh_CN/index.htm
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[21] Zhang, J., Gou, Q.*, Liang, L., & Huang, Z. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega: the International Journal of Management Science, 41(2), 345-353. .
[22] Zhang, J., Gou, Q., Liang, L., & He, X*. (2013). Ingredient branding strategies in an assembly supply chain: models and analysis. International Journal of Production Research, 51(23-24), 6923-6949. .
[23] He, Y., Gou, Q., Wu, C., & Yue, X. (2013). Cooperative Advertising in a Supply Chain with Horizontal Competition. Mathematical Problems in Engineering, 2013(2013), 1-16..
[24] Wang, M., Gou, Q., Wu, C., & Liang, L. (2013). An aggregate advertising response model based on consumer population dynamics. International Journal of Applied Management Science, 5(1), 22-38..
[25] Gou, Q. , Zhang, J.*, Liang, L., Huang, Z., & Ashley, A. (2014). Horizontal cooperative programmes and cooperative advertising. International Journal of Production Research, 52(3), 691-712. .
[26] Zhang, T., Gou, Q., & Liang, L. (2015). Suppliers’ competition and manufacturer’s product mix: the role of ingredient brand. A Quarterly Journal of Operations Research, 13(3), 293-307..
[27] Lu, L., Gou, Q., Tang, W., & Zhang, J*. (2016). Joint pricing and advertising strategy with reference price effect. International Journal of Production Research, 54(17), 5250-5270. .
[28] Zhang, J., Gou, Q., Li, S. X., & Huang, Z. (2017). Cooperative advertising with accrual rate in a dynamic supply chain. Dynamic Games and Applications, 7(1), 112-130.
[29] Gou, Q., Zhang, J., Zhang, J., & Liang, L. (2017). Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology and Decision Making, 16(04), 981-1004..
[30] Wang, R., Gou, Q., Choi, T. M.*, & Liang, L. (2018). Advertising strategies for mobile platforms with "Apps". IEEE Transactions on Systems, Man, and Cybernetics: Systems, 48(5): 767-778. .

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