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- Postdoctoral fellow
- Name (Pinyin):guanzhengzhi
- E-Mail:3f8b0682edd450f88b03426c3e12c1003974827d023a46d41220bf9d379e50c3adc3a96b1e85014b3d27df9873e43ad491b29cec55e40785c9bfded2aa36816c182cf7f8bffcb496d8994c5c1e52077d7e655dc66d1e602f922d3cee298599caae3cc14ba2d3f32d0e13dbc455d8ed986b1acf2af43c8296f4580258add5df8c
- Business Address:Room 217, Management School Building
- Contact Information:63602822
- Degree:Dr
- Professional Title:Postdoctoral fellow
- Teacher College:Management
Li, B., Hou, F., Guan, Z., and Chong, A. Y. L. (2018). What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June 2018, Yokohama, Japan
Release time:2021-08-13 Hits:
Pre One:Guan, Z., Hou, F., Li, B., Phang, C. W., and Chong, A. Y. L. (2019). What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. In the 40th International Conference on Information Systems (ICIS 2019), 15-18 December 2019, Munich, Germany
Next One:Li, B., Hou, F., Guan, Z., Chong, A. Y. L. and Pu, X. (2017). Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: The Moderating Role of Readability. In 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July 2017, Langkawi Island, Malaysia
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