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- Postdoctoral fellow
- Name (Pinyin):guanzhengzhi
- E-Mail:3f8b0682edd450f88b03426c3e12c1003974827d023a46d41220bf9d379e50c3adc3a96b1e85014b3d27df9873e43ad491b29cec55e40785c9bfded2aa36816c182cf7f8bffcb496d8994c5c1e52077d7e655dc66d1e602f922d3cee298599caae3cc14ba2d3f32d0e13dbc455d8ed986b1acf2af43c8296f4580258add5df8c
- Business Address:Room 217, Management School Building
- Contact Information:63602822
- Degree:Dr
- Professional Title:Postdoctoral fellow
- Teacher College:Management
Guan, Z., Hou, F., Li, B., Phang, C. W., and Chong, A. Y. L. (2019). What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. In the 40th International Conference on Information Systems (ICIS 2019), 15-18 December 2019, Munich, Germany
Release time:2021-08-13 Hits:
Pre One:Liu, M. J., Huang, J., Chong, A. Y. L., Guan, Z., and Yannopoulou, N. (2015). Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai. Business History 57 (6), 773-799
Next One:Li, B., Hou, F., Guan, Z., and Chong, A. Y. L. (2018). What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June 2018, Yokohama, Japan