C.M.K. Cheung, X. Zheng*, and M.K.O. Lee, “Consumer Engagement Behaviors in Brand Communities of Social Networking Sites”, in Proceedings of the 18th Americas Conference on Information Systems, Seattle, Washington, USA, August 2012
发布时间：2021-08-13 点击次数：次
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上一条：X. Zheng*, L. Xiang, L. Liu, and H. Zhang “Enhancing consumer engagement in online shopping platforms through economic incentives”, in Proceedings of the 18th Americas Conference on Information Systems, Seattle, Washington, USA, August 2012
下一条：X. Zheng*, C.M.K. Cheung, and M.K.O. Lee, “Antecedents and Consequences of Customer Engagement in Facebook Brand Communities: An Empirical Study”, in Proceedings of International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, Hong Kong, March 2012