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Scientific Research
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Paper Publications
Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost, Kybernetes, 2017, 46(2): 291-309.
To Hinder or to Facilitate: Retailers' Strategy of Consumer Information Sharing and Target Segment, Under review at Manufacturing and Service Operations Management.
Return Channel Choice and Product Quality Decision with Uncertain Demand, R&R Decision at Management Science.
Patents
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Published Books
Buqing Ma, Chenchen Di, and Lu Hsiao. “Return Window Decision in a Distribution Channel.” Production and Operations Management, 29(9), 2121-2137..
Research Projects
墨子杰出青年特资金贴一等资助, 其它类课题, 参与性质: 主持, 纵向, ¥280,000.00, 2020-2022,
电商环境下的企业退货政策研究,进行,
马步青
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