秦进  (副教授)

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U形还是线性--网络情景下服务补救对口碑传播的影响研究, 营销科学学报, 2015, 11(4): 91-103

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上一条: Determinants of consumers’ attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations, Computers in Human Behavior, 2016, 63: 334-341

下一条: Coordinating an Extended Warranty Supply Chain under Increasing, Constant and Decreasing Product Failure Rates, Journal of Systems Science and Systems Engineering, 2020, 29(5): 609-628