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代祺

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Associate professor  

Paper Publications

Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. Responses to Two-sided Advertising: The Moderating Effects of Need for Cognition. Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2456-2459.

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Pre One:Wu Jianlin, Zhu Ning, Dai Qi. Consumer ethnocentrism, product attitudes and purchase intentions of Domestic Products inChina. Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2262-2265.

Next One:代祺,周庭锐. 青少年从众、不从众与反从众消费行为的实证研究——基于享乐型和功能型产品的比较. 2009年JMS中国营销科学学术年会论文集(上),296-308.