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Associate professor  

Paper Publications

Wu Jianlin, Zhu Ning, Dai Qi. Consumer ethnocentrism, product attitudes and purchase intentions of Domestic Products inChina. Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2262-2265.

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Pre One: Gu Jibao, Huang Bin, Dai Qi. Forecasting of Chinese Private Car Consumption Structure Based on Conjoint Analysis, Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2309-2312.

Next One:Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. Responses to Two-sided Advertising: The Moderating Effects of Need for Cognition. Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2456-2459.

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