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Associate professor

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Chou Ting-Jui, Veronica Wong,Dai Qi, Chang En-Chung. To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. 2010 AMA Summer Marketing Educators’ Conference, 13-16 August2010 inBoston, American.

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Pre One: Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. The Impact of Message Sidedness on Online Ads Effectiveness: The Moderating Role of Involvement,Proceedings of the International Conference on E-business and E-government（ICEE2010）, 7-9 May2010 inGuangzhou,China: 3164-3167.

Next One: Wu Jianlin, Dai Qi.Moderating Effect of Personal Innovativeness in the Model for E-store Loyalty. Proceedings of the International Conference on E-Business and E-Government(ICEE2010), 7-9 May 2010, Guangzhou, China:2065-2068.

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Paper Publications

Chou Ting-Jui, Veronica Wong,Dai Qi, Chang En-Chung. To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. 2010 AMA Summer Marketing Educators’ Conference, 13-16 August2010 inBoston, American.