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代祺

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Associate professor  

Paper Publications

Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. The Impact of Message Sidedness on Online Ads Effectiveness: The Moderating Role of Involvement,Proceedings of the International Conference on E-business and E-government(ICEE2010), 7-9 May2010 inGuangzhou,China: 3164-3167.

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Pre One: 曹忠鹏,赵晓煜,代祺. 顾客继续使用自助服务技术影响因素研究,南开管理评论,2010,13(3):90-100.

Next One: Chou Ting-Jui, Veronica Wong,Dai Qi, Chang En-Chung. To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. 2010 AMA Summer Marketing Educators’ Conference, 13-16 August2010 inBoston, American.