Associate professor
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Pre One: 代祺,梁樑,曹忠鹏,古继宝. 涉入度对双面信息广告说服效果的调节机理研究,预测,2010,29(5):16-23.
Next One: Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. The Impact of Message Sidedness on Online Ads Effectiveness: The Moderating Role of Involvement,Proceedings of the International Conference on E-business and E-government(ICEE2010), 7-9 May2010 inGuangzhou,China: 3164-3167.