马步青
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马步青
研究领域
市场营销
论文成果
Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost, Kybernetes, 2017, 46(2): 291-309,
To Hinder or to Facilitate: Retailers' Strategy of Consumer Information Sharing and Target Segment, Under review at Manufacturing and Service Operations Management,
Return Channel Choice and Product Quality Decision with Uncertain Demand, R&R Decision at Management Science,
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