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X. Zheng*, L. Xiang, L. Liu, and H. Zhang “Enhancing consumer engagement in online shopping platforms through economic incentives”, in Proceedings of the 18th Americas Conference on Information Systems, Seattle, Washington, USA, August 2012

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Pre One:X. Zheng*, M.K.O. Lee, and C.M.K. Cheung, “The Side of Trust in Online Retailing Environment: the Role of Coupon Proneness”, in Proceedings of the Twelfth Wuhan International Conference on E-Business, Wuhan, P.R.China, May 2013

Next One:C.M.K. Cheung, X. Zheng*, and M.K.O. Lee, “Consumer Engagement Behaviors in Brand Communities of Social Networking Sites”, in Proceedings of the 18th Americas Conference on Information Systems, Seattle, Washington, USA, August 2012

X. Zheng*, L. Xiang, L. Liu, and H. Zhang “Enhancing consumer engagement in online shopping platforms through economic incentives”, in Proceedings of the 18th Americas Conference on Information Systems, Seattle, Washington, USA, August 2012

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