Scientific Research

Research Field

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Paper Publications

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• X. Shi, X. Zheng*, and F. Yang, “Exploring Payment Behavior for Live Courses in Social Q&A Communities: An Information Foraging Perspective”，Information Processing Management, 57, 102241, 2020（SSCI/SCI）.
• X. Zheng, J. Men, L. Xiang*, and F. Yang, “What Drives Para-social Interaction in Social Commerce Websites”, International Journal of Information Management, 51, 102043, 2020（SSCI）.
• X. Gong, M.K.O. Lee, Z. Liu and X. Zheng*, “Effect of tie strength on the continuance intention of users of second-generation mobile instant messaging services: A view from expectation-confirmation theory”, Information Systems Frontiers, 22(1) 149-170, 2020（SCI）.
• X. Zheng, J. Men, F. Yang and X. Gong*, “Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing”, International Journal of Information Management, 48, 151-160, 2019（SSCI）.
• X. Gong, Z. Liu, X. Zheng* and T. Wu, “Why are experienced users of mobile social apps likely to continue? The impacts of trust and tie strength”, Asia Pacific Journal of Marketing and Logistics, 30 (4), 1013-1039, 2018（SSCI）.
• L. Xiang, X. Zheng*, K.Z.K. Zhang, and M.K.O. Lee, “Understanding Consumer’s Continuance Intention to Contribute Online Reviews”, Industrial Management & Data Systems, 118(1), 22-40, 2018 (SCI).

Patents

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Published Books

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Research Projects

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• 基于用户体验互补的跨界合作运作与营销策略研究, 基金委面上项目, 参与性质: 参与(排序3/8), 纵向, ¥490,000.00, 2017-2020,
• 社交网络中顾客契合的形成机制及其影响, 中国博士后科学基金, 参与性质: 主持, 纵向, ¥50,000.00, 2015-2016,
• 国家自然科学基金青年项目(71701195)，主持，2018-2020,
• 中国博士后科学基金第57批面上项目(2015M571949)，主持，2015-2016,
• 教育部基本科研业务费校青年创新基金项目，主持，2015-2016,
• 社交网络环境下的消费者契合研究,进行,