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L. Xiang, X. Zheng*, H. Zhang and X. Hu, “What Drives Social Commerce: The Role of Parasocial Interaction”, in Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS), Chengdu, P.R.China, June 2014

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Pre One:C.M.K. Cheung, X. Zheng, and M.K.O. Lee, “Customer Loyalty to Online Social Shopping Platforms: The role of Flow Experience”, in Proceedings of the International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology – Fall Session (e-CASE & e-Tech 2014 – Fall Session), Tokyo, JAPAN, November 12-14, 2014. (Winner of Distinguished Paper Awards)

Next One:C.M.K. Cheung, X. Zheng, and M.K.O. Lee, “Customer Loyalty to C2C Online Shopping Platforms: An Exploration of the Role of Customer Engagement”, in Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS), Hilton Waikoloa, Big Island, January 6-9, 2014

L. Xiang, X. Zheng*, H. Zhang and X. Hu, “What Drives Social Commerce: The Role of Parasocial Interaction”, in Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS), Chengdu, P.R.China, June 2014

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