T.K.H. Chan, X. Zheng, M.K.O. Lee, C.M.K. Cheung, and Z.W.Y. Lee, “Antecedents and Consequences of Customer Engagement in Online Brand Communities”, Journal of Marketing Analytics, 2(2), 81-97, June 2014
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T.K.H. Chan, X. Zheng, M.K.O. Lee, C.M.K. Cheung, and Z.W.Y. Lee, “Antecedents and Consequences of Customer Engagement in Online Brand Communities”, Journal of Marketing Analytics, 2(2), 81-97, June 2014
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