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Why are experienced users of WeChat likely to continue using the app?

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  • DOI number:10.1108/APJML-10-2017-0246

  • Journal:ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

  • Correspondence Author:zhengxiabing

  • Document Code:000449152800013

  • Volume:30

  • Issue:4

  • Page Number:1013-1039

  • ISSN No.:1355-5855

  • Date of Publication:2017-11-30

  • Included Journals:SSCI
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