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Examining e-loyalty towards online shopping platforms The role of coupon proneness and value consciousness

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DOI number:10.1108/IntR-01-2016-0002
Journal:INTERNET RESEARCH
First Author:zhengxiabing
Correspondence Author:zhengxiabing
Document Code:000404807700013
Volume:27
Issue:3
Page Number:709-726
ISSN No.:1066-2243
Date of Publication:2016-11-30
Included Journals:SCI、SSCI

Pre One:X. Zheng*, C.M.K. Cheung, and M.K.O. Lee, “Antecedents and Consequences of Customer Engagement in Facebook Brand Communities: An Empirical Study”, in Proceedings of International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, Hong Kong, March 2012

Next One:E-retailing of restaurant services: pricing strategies in a competing online environment

Examining e-loyalty towards online shopping platforms The role of coupon proneness and value consciousness

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