个人简介
彭静，重庆人，博士、副研究员、硕导；曾在多伦多大学Rotman管理学院从事博士后研究工作。研究兴趣主要在社会化运营管理、收益管理与定价；在国际主流期刊（NRL, EJOR, TRE, IEEE TEM, IJPR, IJPE, AOR, OMEGA, COR）上发表10篇论文；国家自然科学基金重点项目子课题负责人，国家自然科学基金青年项目主持人；联合指导6名学生，包括管理学院博士生和少年班学院学生， 已指导3名博士生发表4篇ABS3星级期刊论文；担任《博弈论》、《学术规范和论文写作》、《公共管理案例编写与分析》任课讲师。中国优选法统筹法与经济数学研究会青年工作委员会委员；受邀担任《国家自然科学基金委员会2025年度管理科学与工程学科青年基金项目（C类）交流会》分会组长；受邀担任 EJOR, Omega, TRE, IEEE TEM, IJPR, IJPE, JORS等国际主流期刊同行评议人 。
Work Experience & Education
2023.10 ~, School of Public Affairs, University of Science and Technology of China, Assistant Professor
2025.12 ~ 2026.12, Rotman School of Management, University of Toronto, Visiting Assistant Professor
2022.10 ~ 2023.10, Rotman School of Management, University of Toronto, Postdoc (Advisor: Prof. Ming Hu)
2018.03 ~ 2019.05, Rotman School of Management, University of Toronto, Visiting Student (Ibid)
2016.09 ~ 2020.07, School of Management, University of Science and Technology of China, PhD
Publications & Working Papers
Revenue Management and Pricing
1. H Chen, M Hu, J Peng (2024). Socially Responsible Pricing. Major revision at Operations Research.
2. M Hu, J Peng, R Wang (2024). Default or Dare: The Default Effect on Consumer Choice Assortment, Pricing,
and Estimation. R&R at Manufacturing & Service Operations Management.
3. Jing Peng* (2022). Committed vs. contingent pricing under cost uncertainty.
Naval Research Logistics. 69(5), 734-745. (AJG3/ABS3)
Crowdfunding and Advance Selling
1. S Du, J Peng, T Nie*, Y Yu (2020). Pricing strategies and mechanism choice in reward-based crowdfunding.
European Journal of Operational Research, 284(3), 951-966. (AJG4/ABS4) (读博期间导师外一作）
2. J Peng, J Zhang, T Nie*, Y Zhu, S Du (2020). Pricing and package size decisions in crowdfunding.
Transportation Research Part E, 143, 102091. (AJG3/ABS3)
3. S Du, Y Chen, J Peng, T Nie* (2022). Incorporating risk fairness concerns into wine futures under quality uncertainty.
Omega, 113, 102717. (AJG3/ABS3)
Live Streaming Commerce and Pricing
1. J Peng, J Zhang, T Nie* (2025). Social influence and channel competition in the live-streaming market.
Annals of Operations Research, 344, 617-645. (AJG3/ABS3)
2. S Du, Q Dong, J Peng*, T Nie (2024). Brand or regular manufacturer? Influencer's cooperation strategies under reputation risk.
IEEE Transactions on Engineering Management, 71, 9109-9123. (AJG3/ABS3)
3. S Du, J Sheng, J Peng*, Y Zhu (2022). Competitive implications of personalized pricing with a dominant retailer.
Transportation Research Part E, 161, 102690. (AJG3/ABS3)
Miscellaneous
1. J Peng, Y Zhang*, T Nie*, Z Liu, J Zhang, Q Meng (2025). Composite contract design for enhancing emergency reserves.
International Journal of Production Economics, 283, 109581. (AJG3/ABS3)
2. S Du, Y Zhang, J Peng* (2025), Balancing responsibilities and benefits in newsvendor orders.
International Journal of Production Research, forthcoming (AJG3/ABS3)
—第十五届中国“双法”研究会青年论坛，优秀论文
3. A Che, X Wu, J Peng, P Yan* (2017). Energy-efficient bi-objective single-machine scheduling with power-down mechanism.
Computers & Operations Research, 85, 172-183. (AJG3/ABS3)
Programs
1. National Natural Science Foundation of China, Key Program (72531009), 2026-2030, Sub-Project Leader (国家自然科学基金重点项目，子课题负责人)
2. National Natural Science Foundation of China, Young Scientists Fund Program (72401280)，2025-2027, Principal Investigator (国家自然科学基金青年项目，主持人)
3. USTC Youth Innovation Research Fund Program, 2026-2027, Principal Investigator
4. USTC Research Funds of the Double First-Class Initiative, Key Program (FSSF-A-240201), 2024-2026, Principal Investigator
5. Natural Science Foundation of Shandong Province, Young Scientists Fund Program (ZR2022QG022), 2023-2025, Principal Investigator
6. China Postdoctoral Science Foundation, General Program (2021M691912), 2021-2023, Principal Investigator
7. National Natural Science Foundation of China, General Program (71971201), 2020-2023, Main Participant
8. National Natural Science Foundation of China, General Program (72071193), 2021-2024, Participant
Subsidies
1. Mozi Outstanding Youth Special Allowance, 2025
2. Young Backbone Teachers Study Abroad Program, 2025
3. Shandong Young Scholars Subsidy, 2021
Students
1. Jianchao Sheng, School of Management, USTC
2. Qi Dong, School of Management, USTC
3. Yu Zhang, School of Management, USTC
4. Junyi Wang, School of Management, USTC
5. Haojie Xin, School of Management, USTC
6. Yin Tong, School of the Gifted Young (少年班), USTC
Talks
1. Default or Dare: The Default Effect on Consumer Choice, Assortment, Pricing, and Estimation
—INFORMS Annual Meeting, Seattle, WA (2024)
—CoLSCM, Barcelona, Spain (2024)
2. Socially Responsible Pricing
—POMS-HK International Conference, HK (2024)
—INFORMS Annual Meeting, Phoenix, AZ (2023)
My webpage: j-peng.com