Paper Publications

• [31] zhengxiabing.Examining e-loyalty towards online shopping platforms The role of coupon proneness and value consciousness.INTERNET RESEARCH.2016,27(3):709-726
• [32] zhengxiabing.E-retailing of restaurant services: pricing strategies in a competing online environment.JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY.2016,67(11):1408-1418
• [33] zhengxiabing.ONLINE ENGAGEMENT INVESTMENTS OF ONLINE TRAVEL AGENCIES: A GAME-THEORETIC APPROACH.JOURNAL OF ELECTRONIC COMMERCE RESEARCH.2016,17(3):256-265
• [34] Why are experienced users of WeChat likely to continue using the app?.ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.2017,30(4):1013-1039