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Associate professor

Paper Publications

吴剑琳，代祺.产品涉入度、消费者从众与品牌承诺：品牌敏感的中介效应，管理评论，2011,23（9）..
Dai Qi, Cao Zhongpeng, Li Jin. Chinese consumer ethical beliefs: a scalce development and comparison, International Conference on Management and Service Sicence, 2011,9..
代祺，梁樑，曹忠鹏，古继宝. 涉入度对双面信息广告说服效果的调节机理研究，预测，2010，29（5）：16-23..
曹忠鹏，赵晓煜，代祺. 顾客继续使用自助服务技术影响因素研究，南开管理评论，2010，13（3）：90-100..
Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. The Impact of Message Sidedness on Online Ads Effectiveness: The Moderating Role of Involvement,Proceedings of the International Conference on E-business and E-government（ICEE2010）, 7-9 May2010 inGuangzhou,China: 3164-3167..
Chou Ting-Jui, Veronica Wong,Dai Qi, Chang En-Chung. To Change or to Stand: The Replacement Mechanism between Conformity and Counter-Conformity Behaviors. 2010 AMA Summer Marketing Educators’ Conference, 13-16 August2010 inBoston, American. .
Wu Jianlin, Dai Qi.Moderating Effect of Personal Innovativeness in the Model for E-store Loyalty. Proceedings of the International Conference on E-Business and E-Government(ICEE2010), 7-9 May 2010, Guangzhou, China:2065-2068. .
代祺等. 当代中国青年人口与健康发展状况研究报告. 北京：中国青年出版社，2008年6月，174-234..
Gu Jibao, Huang Bin, Dai Qi. Forecasting of Chinese Private Car Consumption Structure Based on Conjoint Analysis, Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2309-2312. .
Wu Jianlin, Zhu Ning, Dai Qi. Consumer ethnocentrism, product attitudes and purchase intentions of Domestic Products inChina. Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2262-2265..
Dai Qi, Liang Liang,Cao Zhongpeng, Wu Jianlin. Responses to Two-sided Advertising: The Moderating Effects of Need for Cognition. Proceedings of the International Conference on Engineering and Business Management (EBM 2010), 25-27 March 2010, Chengdu, China: 2456-2459..
代祺，周庭锐. 青少年从众、不从众与反从众消费行为的实证研究——基于享乐型和功能型产品的比较. 2009年JMS中国营销科学学术年会论文集(上)，296-308..

total55 4/5

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